If you cannot, or will not, provide us with the personal information we reasonably require, we may be unable to provide you with the information, goods or services you have requested.
“Personal Data” is information or pieces of information that could allow you to be identified, such as for example:
- Name and contact details (e.g. postal and email address, telephone number)
- Profile information (e.g. user name, profile picture or social media account ID)
- Country of residence
- Birth date
- Technical information, e.g. screen name, IP address, browser and device data, information collected through cookies, pixel tags and other technologies, server log file data, app usage data and location data
- Preferences (e.g. shopping and browsing habits, preferred educational courses)
- Company or school name and address
- Credit and debit card number
- Passport number
- Medical condition (e.g. allergies or illness)
We collect Personal Data in a variety of ways:
- Directly from you: Information is collected directly from you, either by you providing the information directly to us or you acting in a manner that provides us with the information, for example:
- Offline: We collect Personal Data from you offline, for example when you contact customer service, enroll in a product or service or provide information to us in writing.
- Online: We collect your Personal Data through the EF Products, for example when you sign up for a newsletter or a brochure or enroll in or use a product or service. We also collect Personal Data:
- Through your use of a mobile application. When you download and use one of our mobile applications, and to the extent allowed by your privacy settings in the application, we track and collect mobile application usage data, such as the date and time the mobile application on your device accessed our servers and what information and files have been downloaded to the mobile application based on your device number.
- Through your device. Provided that you have enabled that function on your device, we collect the physical location of it to provide you with personalized location-based services and content. Read more about such services under “How do we use Personal Data?”
- Through links. We track and collect information about how users interact with links across products and services, including through email and links made available through third party services.
- Through browsing our sites. We may also collect information about your use of our services through your browser to trace activity on our sites, such as your IP address, Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, service provider, time of visit, page(s) visited and the name and version of the EF Product you are using.”
- From our corporate affiliates, business partners, assistance providers or claim handlers. We may receive Personal Data from other parties in conjunction with your program, including:
- Our corporate affiliates, such as the local EF company that promotes the sales of our services and offers customer service in your country of residence and provides us with the Personal Data that is needed to come to an agreement with you on your order, or the school in your country of destination that provides some of the services that you have ordered, or the Swiss principal company that is located in Switzerland and is responsible for the performance of the contract with you for any of EF’s offers.
- Business partners, such as local sales agents that promote the sales of our services in your country of residence.
- Claims handlers who receive information about your insurance claims in case of an insurance situation.
- Your Personal Data will be processed by EF for the purposes of completing your booking, providing you with the products and services that you have ordered (including travel insurance coverage), for customer service, administrative services or as otherwise necessary to perform the contract between you and us or as further described in this policy.
- We may also use Personal Data:
- For statistical purposes, calculating usage levels, and helping diagnose server problems with the EF Products as well as to ensure that the EF Products function properly.
- To allow you to contact and be contacted by other users through the EF Products, as permitted by the applicable product.
- To allow you to participate on message boards, chat, profile pages and blogs and use other services enabling you to post information and materials.
- To analyse and improve our offers by identifying usage trends, determining the effectiveness of our promotional campaigns and tailoring the EF Products experience and content based on your past activities on the EF Products. For example, depending on what EF Product you have searched for on our website, or in previous browsing, the offer presented to you on the EF Products may be limited to a specific tour, geography or budget.
- To provide you with personalized location-based services and content through the use of your device’s physical location. For example, you will be redirected to the local EF website in your language if your device indicates that you are browsing from that country, or you may be suggested the nearest EF office to your location for visits or information.
- To market our products and services, including special promotions based on your interests, for example through email marketing solutions such as Salesforce Marketing Cloud’s management software which maintains mailing lists and schedules and modifies email messages based on what recipients read, click-on or forward. All such email communication will include a clear unsubscribe link.
We share your Personal Data with our corporate affiliates, business partners and service providers both within and outside the U.S. and Canada:
- Our corporate affiliates are for example a local EF company that promotes the sales of our services and offers customer service in your country of residence, or in your destination country that provides some of the services that you have ordered, or one of the principal companies that is offering another of EF’s program.
- Business partners are for example local sales agents that promote the sales of our services in your country of residence; transportation or accommodation providers in your destination country; or course leaders, activity leaders or other contractors for management of any of our programs; or a travel insurance company that prepares the travel insurance for you.
- Service providers, such as providers of IT systems, for example for managing customer relations or payments; or providers of software and services for digital marketing automation and analytics.
- We have put appropriate safeguards in place for transfers of your Personal Data outside the U.S. or Canada, including the standard data protection clauses adopted by the European Commission for any transfers of Personal Data to the EEA/Switzerland, available at http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32004D0915 and http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX%3A32010D0087.
- We also share Personal Data as we believe to be necessary: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions or a contract; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
We use appropriate organizational, technical and administrative measures to keep the Personal Data under our control accurate and up-to-date, as well as to protect the Personal Data against unauthorized or unlawful processing and the accidental loss, destruction or damage of the Personal Data.
To respect the privacy of our users, you may choose not to receive commercial emails from us by following the unsubscribe instructions contained in the commercial emails we send you. Please note that even if you unsubscribe from commercial email messages, we may still email you regarding your account and your transactions.
If you are under the age of 13, you should review this text together with your parent or guardian to make sure you both understand it. We are not responsible for checking your age but sometimes we still do verification checks. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us. If we learn that you are under the age of 13 and that we have collected information about you without consent from your parent or guardian, we will delete the information as soon as possible and you will not be able to use EF Products.
Under California Civil Code Section 1798.83, California residents have the right to request and receive from us, once per year and free of charge, information about the personal information we have disclosed (if any) to third parties for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an email to firstname.lastname@example.org including the phrase “California Privacy Request” in the subject line, and provide us with your name, postal address and email address.
EF Education First
Two Education Circle
Cambridge, MA 02141 USA
Last updated: April 5, 2018